M2 EQUITYBITES-December 7, 2020-Curion Acquires PVR Research toĮxtend Consumer Insights Capabilities in Southern US APA style: Curion Acquires PVR Research to Extend Consumer Insights Capabilities in Southern US.Curion Acquires PVR Research to Extend Consumer Insights Capabilities in Southern US." Retrieved from
CURION INSIGHTS FREE
MLA style: "Curion Acquires PVR Research to Extend Consumer Insights Capabilities in Southern US." The Free Library.To learn more about Curion Insights and the LifeLabs Program, visit. And the brands are finding that the in context nature of the product testing aligns well with consumer demand for an engaging brand experience.” In the words of Curion CEO Sean Bisceglia, “Our partnership strategy, to engage with venues like theaters, restaurants, health clubs and the like, has outstripped our initial expectations. Curion can track the purchasing process and evaluate how the product holds up against competitors as participants “shop.” This gives people the opportunity to see what a product might look like on a store shelf. Delivers a benefit to all involved, the brand, the venue and the consumerīehavior scientists that run LifeLabs also conduct product studies in virtual reality rooms where consumers come in contact with mock-ups.Identifies the moments where the product shines (and where it doesn’t).Tests prototypes early before going into production.Gains context-rich insights on how every-day habits affect preference.Offers clarity about product usage in real time.Gets closer to the consumer in the environment of their chosen lifestyle.And their customers will be incentivized in ways that create repeat business.”Ĭurion’s new method of contextual research provides these advantages to clients: Says Manos, “At no additional cost, our partners - gyms, airlines, senior centers, restaurants and the like - get to offer their customers something unique and fun that is outside the traditional experience. This in context methodology elicits a deeper response.” Brands are able to bridge the gap between the consumer and the product because the experience replicates a real-life situation. Consumers feel that their opinions are being heard. “Our partners can now provide unforgettable experiences designed to complement their business model, by empowering their members to share their opinions while testing complimentary products. “We designed LifeLabs so that all stakeholders win,” says Manos. It is well established that consumer responses to the same foods can differ depending on the setting or location where these foods are tested.” A recent report in Science Direct on “thinking outside of the booth” puts it this way, “Moving sensory and consumer research from the standard sensory booth setting closer to where consumers actually purchase or consume the products being tested may thus increase a test’s ecological validity. The reasoning behind LifeLabs has been backed by consumer science research. Does a craft beer taste as good in a test lab as it does in a man cave, when the consumer is relaxing in front of a football game on a flat screen? Sun Screen may not smell “tropical” in a lab - but how about in the midst of wind and waves on a beach? The theory behind this methodology is that where a product is typically used can enhance or detract from its appeal.
For all these reasons and more, Curion decided to take product testing to consumers.
Consumer expectations are ‘ you bring it to me.’ Example? They can click and get an LA-style fitness class brought right to the recumbent bike in their family room.
They order online and get 1-day delivery. People eat anytime, anywhere (think Uber Eats).
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